DROP 06 / CAFE EXPERIENCE
PHIL CAFE
Rebranding done for a friendly neighbourhood cafe where people come to work, hangout with friends etc.










Phil's is a friendly neighbourhood cafe where people come to work, hangout with friends etc. Phil Cafe is all about sharing Phil's heart. I want to celebrate Phil as a creator who crafts with instinct, not a recipe book. That's why I think his pastries never taste exactly the same.. The cafe’s perfectly imperfect charm from the mismatched chairs to a "happy accident" on a pastry is what makes it special. I want to use a warm, inviting voice and handcrafted illustrations to tell the story of this genuine, quirky space.

