NAKED REBRAND
DROP 02 / REBRANDING
A rebrand to resonate with the brand's core values - being honest, transparent, and stripped down to what really matters.
PROBLEM
The identity needed to feel simpler without losing warmth or recognizability.
APPROACH
Reduce the system to clear wordmarks, honest spacing, open surfaces, and a brand voice that feels direct.
DELIVERABLE
Identity refresh, poster samples, product surface rules, and launch-ready brand examples.
OUTCOME
A cleaner brand language with enough character to feel memorable.
SECONDARY GRAPHICS
This is the final logotype. Each letter is built from minimal, color-coded strokes that reference fruit flavors without directly showing fruit. The negative space allows the viewer to complete the forms. It’s simple, confident, and playful — exactly what Naked stands for.”
LOGO
PACKAGING DESIGN
CAMPAIGN DESIGN
